Tech Research Asia
Translating Technology

We are a technology analyst, research, and consulting firm in Asia Pacific.


Tech Research Asia
Engage CxOs across Asia Pacific

Totally transparent. Open by Default.

Tech Research Asia
Partners, not customers

Inquire | Plan | Enable | Create | Engage

Tech Research Asia
Independent + Timely Research

Rigorous research into tech strategy and trends in Asia Pacific


Tech Research Asia
Translating Technology

TRA is a fast-growing IT analyst, research, and consulting firm with an experienced and diverse team in: Sydney | Melbourne | Singapore | Kuala Lumpur | Hong Kong | Tokyo. We advise executive technology buyers and suppliers across Asia Pacific. We are rigorous, fact-based, open, and transparent. And we offer research, consulting, engagement and advisory services. We also conduct our own independent research on the issues, trends, and strategies that are important to executives and other leaders that want to leverage the power of modern technology.

We're different.
The power of technology is immense.

It can make change for the better but needs to be translated for all. That is why we do what we do.

Not just customers

We aren’t looking for transactions or to be a shopping centre. We want to effect meaningful change and help you succeed because that is our success too. To do that, we need to become partners with a long-term outlook.

Total transparency.

Research, consulting, and advisory services can only be trusted with transparency.

Business-first analysis
Whatever your business is

We use technology for a reason and that’s always related to business issues within all industries and markets. Our understanding of technology opportunities and challenges starts with understanding business.

Open by default
And shareable

TRA's own independent research is provided as open knowledge for the benefit of all. Check out

Evidence based and rigorous
In everything we do

We believe in peer review along with using and questioning existing research and advancing this knowledge. Walled garden approaches will always fall short of great research, analysis, and advice.

Fair value.
Flexible terms.

Fees that reflect the value being delivered and without artificial limits.

Opportunities for all.
Do great things.

We will always work with great people that want to do great things, whoever they are, whatever their circumstances, and whatever they want to do next. Contact us below if you are interested in partnering with TRA.

Some Of Our Satisfied Clients

The TRA team across Asia Pacific

We work with great people that want to do great things. We are all independent and highly motivated. Contact us below if you are interested in joining TRA.

Tim Dillon
Founder and Director

With over 20 year of international business and technology analysis experience, Tim has researched, analysed, communicated and consulted across multiple business and technology areas including: Enterprise Mobility and CIO issues | Competitive analysis of IT&T products and solutions and Win/Loss projects | Strategic technology plans | Vertical market analysis of technology adoption

Trevor Clarke
Founding Partner and Asia Pacific Research Director

Trevor specializes in helping clients understand the many dynamics of the diverse Asia Pacific region to get the best out of technology investments and opportunities. Recent engagements include fields extending from CxO business and technology strategy advisory, workplace strategy + technology, data centre and cloud, IoT, to bespoke consulting programs.

Mark Iles
ANZ Director and Executive Consultant

An experienced board level executive and CEO with over 25 years in the Software, IT and Telecommunications industry and a solid business performance record spanning markets in Europe and Asia Pacific and businesses from large multi-national corporations to mid cap private equity ventures. Mark has held key roles in the IT&T industry including CEO & Company Director (Private Equity Technology MBO), Managing Director Juniper Networks ANZ, Director of SME & Channels (Microsoft) and General Manager, Business at Vodafone.

Garry Whatley
CxO Advisory

Garry Whatley commenced his career in the Information Management and Technology Industry some thirty-years ago. He has held a number of strategic “C” level roles including, General Manager, Information Technology and Online Services for Sony where he had extensive involvement in the Asia Pacific region. Over the past fourteen-years, Garry has held the role of Chief Information Officer at Corporate Express/Staples Australia, where he was involved in the due diligence and integration of over 54 acquisitions, owned and delivered a $50 million multiple year, multiple country business transformation program which involved significant business, process and technology change, oversaw the development of an online business that grew from $20 million to $800 million and restructured and rebuilt their Technology Sales Division.

Edwin Yapp
ASEAN Analyst

An engineer by training, Edwin first worked as a technical specialist in one of Malaysia's largest telcos in the 1990s but hung up his engineering boots to try his hand at technology reporting at Malaysia's leading English daily, where he won several awards for Best Online Technology reporting.​​ Later, he left to start his own editorial consultancy and became a freelance journalist. For the past 14 years he has covered technology in the ASEAN region for many publications, including ZDNet Asia. Edwin is still actively writing, contributing today to Digital News Asia.​​ Edwin is particularly passionate about trends in enterprise IT, telco, cloud, big data and mobility and is constantly analyzing how these trends impact big and small enterprises, as well as the everyday man on the street.


Sasha Jovanovic
Contributing Analyst and Consultant

Sasha is a thought leader of strategic and transformative change. Obsessed with disruptive change, Sasha applies a highly practical approach to developing strategy, managing implementation, measuring success and embedding sustainability. His mission is to effect sustainable change practices as the solution to the challenge of digital disruption in the emerging global economy.


Reiko Iwafune
Contributing Japan Analyst

Reiko has sixteen years of practical experience in development of software, comprising both WEB systems with RDB and PC applications. For the first twelve years, she was a developer and leader on a couple of projects at Japanese leading electronics manufacturers and a laboratory: Canon Inc., Sony Digital Network Applications Inc., and The University of Tokyo Institute for Solid State Physics. She has extensive understanding especially of WEB technology through broad experience in planning, software designing, programming, preparing environment, UI designing, and validation. She currently owns her own digital engagement business and is broadening her experience in handling the whole process of business.

  • Danny Ong

Danny Ong
ASEAN Director

In any leadership role, your number 1 job is YOUR PEOPLE. This phrase has guided Danny throughout his professional career. The same phrase that inspired Danny to embark on the journey as Tech Research Asia's ASEAN Director. Danny helps technology clients succeed in Asia Pacific. He revels in helping your people connect the dots between customers, partner ecosystem, products, and market trends. It helps that Danny has had 16.5 years with Microsoft giving him extensive experience across Asia Pacific. 

Jens Butler
Services and Sourcing Advisory Director

One of the region’s most experienced and well-respected analysts and client-facing advisors Jens brings two decades of research, consulting, advisory, benchmarking and governance experience.  Currently, he is driving research into the sourcing of the ever expanding multitude and diversity of IT and business services offerings, the new wave of applications and services integration, guidance around newer customer engagement models and technologies including cloud, service integration, the value and use of data, contact centre trends and the associated evolving models, market entry strategies and methods to leverage the increasingly critical partner ecosystems at a global and regional level.



Kiyohiko Ozawa
Contributing Analyst and Consultant

Japan-based contributing analyst and consultant. Kiyohiko is also chief consultant for DOUMA. He has more than 100 projects experience for workplace consulting, programming, design services to multi-national and domestic companies.


Harumi Shimizu
Contributing Analyst and Consultant

Japan-based contributing analyst and consultant. Harumi is a consultant with DOUMA and has been a workplace consultant for 10 years and also practicing as a workplace interior designer for more than 20 years. She knows both programming side and design side as a professional. Her insight for workplace consulting is based on rich experience as well as expertise.




More than 50 technology strategy workshops in 2 years


More than 500 CIOs & CxOs viewing TRA reports monthly


More than 250 CIO + CxO inquiry sessions in 2015


More than 50 keynote presentations at major events in Asia Pacific or moderation of peer-group roundtable discussions


Media & TRA
Expert and Engaging Commentary and Insight on Technology in Asia Pacific

TRA analysts are available for media commentary and interviews on a wide variety of technology-related topics at any time across the Asia Pacific region. To secure a TRA analyst interview or gain background briefings please use the contact form below or call Co-founding Partner Trevor Clarke on +61 2 8006 8558 or +81 (0)90 5550 9217. TRA's reports can also be quoted directly with attribution from

Contact TRA