What We Do
Research, consulting, advisory, content, and engagement for technology buyers and suppliers in Asia Pacific. In addition to undertaking our own independent research on technology and business trends, TRA offers a wide range of services to executive technology buyers and suppliers in all Asia Pacific markets. Contact us with the form below to learn more on any of the following services or to discuss bespoke programs or engagements.
The TRA Partner Program
Highly flexible and full of value over the long term
Extend your team’s ability to influence and impact results through a flexible, on demand long-term engagement model with TRA. Choose the components of your engagement from the full list of TRA services and have immediate access to TRA’s expertise, research, and people when and how you need it on a monthly or quarterly fee model. Ensure your budgets are used to full effect with the assurance you will get top value within a jointly-established program of work. The program is modular so that in any given month or quarter you choose what outcomes you want and how to utilise TRA’s expertise.
TRA Microsite Service
Digital first engagement backed by TRA research
Digital first, as that’s the way Asia Pacific CxOs want to engage. The TRA microsite service combines the best of traditional analyst research assets with compelling and cost-effective digital engagement. It includes: a ready to share, responsive TRA-branded microsite developed, hosted, and maintained by us for 6 months with a dedicated domain name along with unique and/or custom research assets on a topic of your choice in order to educate, inspire, and gain leads.
TRA Advisory Boards
Hear what your customers or partners are saying more clearly
Need to hear what your customer or partners are saying more clearly or deeply? TRA offers a three-stage customer or partner advisory board management service to make this a reality wherever you customers or partners are located. Our advisory boards are based on your specific goals and deliverables that enable you to create a consistent program with strong and continuous engagement – Pre-Forum Engagement, Forum Facilitation and Post-Forum Engagement.
TRA Roundtable Service
Intimate and in-depth discussions with Asia Pacific CxOs
Gain true insights for competitive advantage and leverage your best customer ambassadors with TRA’s roundtable service. Uncover the hidden truths and thoughts harboured by company users of technology solutions and gain a deeper understanding of how organisations view technology and vendors by holding a TRA-facilitated CXO peer group discussion at a top restaurant in any city across Asia Pacific. Moreover, invite one of your best reference customers to participate in the discussion and ensure that all-critical follow up with a TRA-branded case study of the customer’s story.
TRA Inquiry Package
Strategic advice when you need it
Know that you need independent and trustworthy insights or someone external to your team to act as a sounding board for strategic endeavors? TRA’s inquiry package for CxOs on both the buyer and supplier sides of the market is the perfect fit. Gain access to all TRA research, analysts and network of peers.
TRA Market Entry Service
Have the right strategy in place to enter the market of your choice across Asia Pacific
Need to obtain an independent in-depth investigation of an Asia Pacific market before you enter? Want to understand the best way to engage targets and generate the right influence to produce opportunities? TRA’s market entry package enables executives to make the right informed decisions and speed up their time to success in any new market, whether it is geographic- or industry-based.
TRA Launch Support Package
Ensure your product or service launch is more than just a sales pitch
Launching a new product or service and need an analyst voice to provide the independent view of market circumstances and dynamics to your audience? TRA’s launch support package is gives your efforts that added legitimacy and momentum with CxOs and other stakeholders like the press. We offer analyst presentations, media commentary, and content assets as part of this package.
TRA Event Roadshow
Comprehensive. Engaging. Results-driven.
Optimise your event roadshows and ensure your account managers are able to continue the conversation with existing customers or potential leads. TRA offers a comprehensive analyst support package for vendors undertaking event roadshows across the Asia Pacific that includes analyst presentations or moderation, tradtional IT analyst assets and digital content pieces, pre- and post-event sales and marketing support.
TRA Understanding CxO Influence Program
Uncover or validate the real sources of influence behind CIO and CxO technology buying decisions.
Technology budgets are no longer just with IT. In future, all roles will have responsibility and accountability for tech projects. Suppliers need to understand and validate the most common sources CxOs and CIOs go to for technology-related insight and information. Want to understand or validate what really influences your target audience and how to engage with them? Based on decades of experience in influencing CxOs and CIOs, along with a dedicated research methodology, TRA's CxO influencer program offers an opportunity to get more out of your marketing, AR, and PR budgets while identifying potential non-traditional partners that are increasingly influential on tech decisions.
TRA Content Service
Context-specific content assets created for your target audience and backed by rigorous research and analysis.
Want independent and highly compelling content to use across all of your engagement channels? TRA offers a monthly content service that delivers independent, engaging, authoritative, and influential traditional and digital assets with unlimited distribution rights. Content can be TRA-branded or delivered as a white-labelled service.
TQ Edition Sponsorship
The authoritative online quarterly journal for executive technology buyers in Asia Pacific.
Welcome to TQ. Translating Technology. We believe in making knowledge as open and freely available as possible. We want more in-depth, transparent, and openly available tech-related resources for Asia Pacific IT and Business Leaders that can be used to make a difference. And we want it in one engaging place. TQ is TRA's online quarterly journal that will help IT and business leaders navigate the fragmented array of tech-related stories and insights that litter the media, academia, market research, and institutional think tanks. TQ will provide trustworthy, insightful and inspirational information to help IT and business leaders formulate critical strategy.